Posted in Articles on January 9th, 2011
In this tutorial you will learn why your tutorials may not be getting many clicks, and how you get in the 1500+ club.
Why Aren’t My Tutorials Popular?
This is a common question when running a photoshop tutorial site. You’re probably asking yourself: Are my tutorials to long? To short? No good? Hard to follow?. Even though half of those are probably the case (just kidding), thats not what it comes down to. The fact is that 90% of the time it’s that little 40×40 icon that sits next to your tutorial. Think about it, when you open up your favorite tutorial directory, where are your eyes attracted to? Yep, thats right, the icons. Even if you try to ignore them, you’re still doing it on a subconscious level. You’ll most likely read the title of the one with the coolest icon first. It’s funny how the brain works.
So whats wrong with my icons?
Chances are they’re just boring. To flat, with no contrast or vibrant colors. Lets take a look at the icon, of a tutorial here, that experienced the most clicks.
You’re probably thinking to yourself “oh my god! what is that? It looks like it was made by god himself! I cant even tell what it is, but I’m gonna click it!”. Ok well maybe your not thinking that… but you get the idea. Even though we’ve written better tutorials before, it still received 1700 clicks in a matter of 8 days. That’s more then tutorials which have been up for over a month. I watched this tutorial pass up tutorials that were posted 2 days before mine, in a matter of 24 hours. Anyway, keep this in mind.
Remember, clicks aren’t everything.
Getting visitors to your site is only half the battle. Getting them to stay, now thats a completely different ball game. Content is king, no matter what anyone tells you. You need to produce high quality unique content if you want users to stick.
Hope you guys enjoyed this article, comments are welcome.